Simplifying Real Estate Transactions with AI-Powered Efficiency
Home selling as easy as trading in your car.
The Problem: Traditional Real Estate Sales
Burdensome
Showings, uncertainty, deferred maintenance, moving, and misfit issues plague sellers.
Inefficient
High realtor commissions, sale preparations, storage costs, and complex processes.
Time-Consuming
Traditional sales often take months, causing stress and inconvenience.
Impressive Unit Economics at Scale
$100M
Initial SOM
From $28B beachhead "buy box"
$60K
LTV
Per customer lifetime value
17x
LTV/CAC Multiple
$3,500 CAC
5.25 Days
CAC Payback
At $3,500 acquisition cost
The Opportunity: A Massive Market
$30T
Market Cap
US Residential SFR Market
$18T
Homeowner Equity
In the US
3.5-6M
Annual Home Sales
In the US
$100B
Annual SAM
Serviceable Addressable Market
Our Target Customer
Retired
Single homeowner
Long-term Owner
10+ years, not updated
Property Value
$350k or less, significant equity
Preference
Convenience over price
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User Experience: Hassle-Free Home Selling for Retirees
1
Personal Connection
Our team responds immediately, 24/7/365, with caring support tailored for retirees.
2
Straightforward Offer
Receive a clear, quick, and easy-to-understand offer with no complex paperwork.
3
Quick Cash Payment
Get your funds quickly with a simplified closing process in as few as 7 days.
4
Flexible Moving Timeline
Take the time you need to comfortably transition to your next home.
Is there Demand?
Home Sellers crave convenience, liquidity, and connection.
Convenience Driven
Sellers will always prefer less hassle and simpler transactions for their properties, working with someone they like.
Time Sensitive
Humans will always need to sell real estate, and timing is crucial to their decisions.
Liquidity Focused
Sellers will always prefer cash sooner and are willing to discount for liquidity, just like with car sales.
Proprietary Sales AI Model: Meet Tim2.0
Automated Sales
Handles Live Seller interactions. Never missing a call. Instant Responses 24/7.
Automated Follow-up
Ensures no lead is left behind.
Automated Underwriting
Provides timely Smart Offers, using AI to scrape unique data points and adjust offers based on front end risk factors in real time.
Continuous Learning
Enhances operational efficiency while minimizing risk and dynamically hedging against rapid inventory expansion or market downturns through stochastic optimization leveraging ItĂ´'s Lemma.
Tim 2.0: The Core Brain of EBCI
Dynamic AI Brain
Continuously learns from real estate market interactions and user input.
Proprietary Insights
Provides nuanced decision-making across the business.
Scalable Vision
The foundation for future AI-as-a-service offerings in real estate.
Video: Automated Sales Process
Watch our detailed video demonstration showing Tim 2.0's automated sales process in action.
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Call to Demo Tim at (415) 801 3376
Key Metrics
Average Existing Market Value: $200,000
Acquisition Price: $140,000 (70%)
Gross Profit $60,000 (30%)
Contribution Margin: $42,500 (21.25%)
Existing Players: Strengths and Weaknesses
Zillow
Successfully brought buyers and sellers online. However, their foray into iBuying failed to generate significant profits.
Opendoor
Leverages automated valuations, but lacks the personal touch and profit margins that we offer.
CarMax
A successful model in the car dealership market. They demonstrate the potential for a similar approach in home selling.
Go to Market: Path to $100M
1
Current Market Focus
Targeting high-demand, entry-level markets in Arizona, Texas, Florida, and California with automated lead qualification system.
2
Operational Scaling
Expanding operations to support growth, powered by Tim 2.0's selling scalability.
3
Data-Driven Learning
All transaction data feeds into Tim's data lake, continuously improving our automation and decision-making capabilities.
4
12 & 20 Month Targets
Well achieve profitability within 10 months and use the remaining capital to drive scale and reinvest in high-growth opportunities.
Within 20 months, we'll scale to >500 deals with projected $12.5M EBITDA.
Founder's Profile
Joshua Gayman
📍 Visonary / Real Estate & AI Innovator
  • 16+ years in real estate spanning brokerage, iBuying, investing, and private equity management.
  • Tech-driven approach to scaling real estate through AI-powered acquisitions & dispositions.
  • Formerly automotive management at Van Tuyl (Berkshire Hathaway Auto)—deep expertise in sales & operations.
  • MMFin @ MIT Sloan,
Ownership Structure (Post-Series A)
The ownership structure ensures founder alignment and control while creating space for an elite team and strategic investor participation.
A Decade of Profitable Execution: Proven Track Record
11
Years of Profitability
Proven track record of consistent and profitable operations.
500+
Deals Closed
Extensive experience in navigating the real estate market.
>$40K
Average Lifetime Gross Profit
Demonstrated ability to generate substantial returns on deals.
Tim 2.0: Proven Traction & Profitability
Our initial rollout of Tim 2.0 has demonstrated exceptional performance metrics across our first seven deals, validating our business model and scalability potential.
$370K
Total Profits
Generated from first 7 deals
$52.8K
Avg Contribution Margin Per Deal
Consistently high margins
$1.6K
Actual Cost per Deal
Efficient operational costs
$74K
Commission Savings
Total expenses avoided
These results demonstrate Tim 2.0's ability to generate substantial profits while maintaining low operational costs, providing a clear path to scalability.
Funding Ask
Series A
  • We are raising $4.5M to fuel growth and expansion -propelling Easy Button toward its full potential.
Allocation
  • Funding will be used for inventory and operations until the company is self-sustaining (month 16)
Milestones
Achieve profitability through $100M closed revenue.
Next:
Launch a hybrid investment platform enabling buyers to purchase fractional shares in our deals to open up dispositions.